Privacy Policy

Last update:July 23, 2025

{{BUSINESS_NAME}} (“{{BUSINESS_NAME}},” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit or make a purchase through our website (the “Site”) or otherwise interact with our business.

Eligibility

The Site and the products we sell are intended only for individuals 21 years of age or older. If you are under 21, please do not use the Site or provide any information to us.

1. Information We Collect

Information you provide

• Name, billing and shipping address, email address, phone number
• Payment details (credit/debit card, ACH, or other method)
• Federal Firearms License (FFL) details or other documentation, if applicable
  Product reviews, customer-service inquiries, or other content you submit
  
  

Information collected automatically

• IP address, browser type and version, device identifiers
• Referring URLs, pages viewed, time spent on pages, links clicked
• Cookies or similar technologies that recognize your browser and remember preferences
  
  

Information from third parties

• Payment processors and fraud-prevention services (to verify and process transactions securely)
• Shipping carriers (to deliver your order)
• Analytics and marketing partners (to understand Site usage and improve performance)
  
  

2. How We Use Your Information

1. Fulfill orders and provide services—process payments, arrange shipping, and send confirmations or other transactional communications.
   
   
2. Communicate with you about your account, orders, or inquiries and—if you opt in—send promotional or product-update messages.
   
   
3. Improve and personalize the Site through analytics, testing, troubleshooting, and customer feedback.
   
   
4. Maintain security and prevent fraud by verifying identity, monitoring suspicious activity, and enforcing our Terms and Conditions.
   
   
5. Comply with legal and regulatory obligations related to firearms transactions, excise taxes, bookkeeping, and other applicable laws.
   
   

3. Sharing Your Information

We share personal information only when necessary and consistent with this Policy:

• Service providers such as payment gateways, shipping carriers, email platforms, analytics vendors, hosting partners, and the e-commerce platform that powers our Site.
• Business transfers if we merge, sell, or reorganize all or part of our company.
• Legal compliance to respond to subpoenas, court orders, or other lawful requests, or to protect the rights, property, or safety of {{BUSINESS_NAME}}, our customers, or others.
• With your consent for any purpose you specifically authorize.
  
  

We do not sell or rent your personal information.

4. Cookies and Similar Technologies

We use cookies, pixels, and comparable tools to recognize your browser, remember preferences, improve Site performance, and measure marketing effectiveness. You may refuse or delete cookies in your browser settings; however, some Site features may not function properly without them.

5. Your Choices and Rights

• Account information: Log in to review, correct, or delete certain account details, or contact us for assistance.
• Email marketing: Opt out of promotional emails at any time by clicking “unsubscribe” in the message or emailing {{EMAIL_ADDRESS}}. Transactional emails (e.g., order confirmations) will still be sent.
• Cookies: See Section 4 for guidance on controlling cookies.
  
  

California Residents (CCPA)
California residents may (1) request disclosure of the categories and specific pieces of personal information we have collected; (2) request deletion of personal information; (3) opt out of any “sale” of personal information ({{BUSINESS_NAME}} does not sell personal information); and (4) not be discriminated against for exercising these rights. To make a request, email {{EMAIL_ADDRESS}} with “California Privacy Request” in the subject line.

6. Data Security

We use industry-standard safeguards—including encryption in transit, firewalls, and access controls—to protect your information. No method of transmission or storage is perfectly secure, so we cannot guarantee absolute security.

7. Data Retention

We keep personal information only as long as needed to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law (for example, federally mandated firearms-transaction records).

8. Children’s Privacy

We do not knowingly collect personal information from anyone under 21. If you believe a minor has provided information to us, please contact us so we can delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Effective Date.” Continued use of the Site after changes are posted indicates acceptance of the updated terms.

10. Contact Us

{{BUSINESS_NAME}}
Address: {{ADDRESS}}
Phone: {{PHONE_NUMBER}}
Email: {{EMAIL_ADDRESS}}